GOOD FORM FOR GOOD FOODAN ORIGINAL PACKAGING CONCEPT

FOOD SERVICE, REIMAGINED

GOOD FOOD.
GOOD FORM.

Every meal has a story.
Give it a better way to travel.

Sculptural arrangement of molded fiber bowls, clamshells, trays and a cup
THE EVERYDAY, REFORMED01 / 04

Purposeful packaging for the kitchens shaping what’s next.

01 / THE IDEA

TAKEAWAY
DESERVES A TAKE TWO.

Packaging is part of the meal, not an afterthought. Pulp Club explores familiar foodservice forms through a softer material palette, considered details, and shapes that feel as good as they look.

02 / THE COLLECTION

PICK YOUR
GOOD FORM.

Four everyday essentials,
one very good starting point.

Three molded fiber bowls with lids on a lime background01 / 04

Round & ready

Bowls · the all-rounder

Open and closed molded fiber clamshell boxes on a terracotta background02 / 04

The good fold

Boxes · ready to go

Tall molded fiber cup in a warm studio setting03 / 04

Daily pour

Cups · hold the good stuff

Stack of molded fiber serving trays on a terracotta background04 / 04

Easy does it

Trays · room for more

Choose a few forms to preview a sample box. This is an interactive concept; no request will be sent.

Close view of the texture and form of molded fiber bowlsFORM FOLLOWS FEELING

03 / MATERIAL MATTERS

A BETTER
FEEL FOR
THE EVERYDAY.

This concept studies molded-fiber packaging for the moments between kitchen and table. Tactile, simple, and designed to make the ordinary feel considered.

Explore the forms

04 / YOUR TURN

WHAT WILL
YOU PACK
NEXT?

YOUR GOOD FORMS

THE SAMPLE
BOX.

A small lineup of what caught your eye.

Your box is empty. Browse the collection and add a few forms.

Concept only - no details are collected or sent.